Over 66% of people now are using at least one social media site. Social media has the opportunity to be a resource in lead generation for businesses. Social sites have advantages of being able to target certain demographics of individuals. These can include a certain region, age, gender, pages people like and many others. These options filter out the vast number of people to show ads to those customers businesses want to target. Instead of marketing to everyone now it allows businesses to focus on their niche market. Social media marketing gives companies options for setting a certain budget for their ads. The ad runs to the specified number of people or certain time period. At any time the ad manger will show the number of people who have seen the ad, their demographics, and the number of people who have taken action. Social media allows many different ways to customize marketing to reach the desired customers.